Day 6

    What is the target audience of something? Your target audience is the exact set of customers who are most likely to want your product or service, and who should therefore see your advertising efforts. Age, gender, wealth, geography, interests, and a host of other variables might all influence who your target audience is. As we are making an action film, our target audience will be men in the ages of 13 to their mid 30's.  This is because generally speaking, the techniques and content of action movies appeal the most to that audience.

As I have mentioned in previous posts, action movies consist of easy to get plots, quick cuts, visual effects, etc. We would be integrating these into our film to better target our audience. What our movie is about would also attract more men in that range of age since the sport of boxing is also targeted to a very similar audience. 

references: Evolution, M. (2022, July 20). How to find your target audience: Marketing evolution. How to Find Your Target Audience | Marketing Evolution. Retrieved February 22, 2023, from https://www.marketingevolution.com/marketing-essentials/target-audience#:~:text=What%20Is%20a%20Target%20Audience,a%20myriad%20of%20other%20factors.

Maxgrahl. (2022, September 23). Action genre: How to tell an exciting life and Death Story. Story Grid. Retrieved February 28, 2023, from https://storygrid.com/action-genre/

Action films. (n.d.). Retrieved February 28, 2023, from https://www.filmsite.org/actionfilms.html#:~:text=Action%20films%20have%20traditionally%20been,Great%20Train%20Robbery%20(1903).